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CRM Lead

Published on 09.12.2022


Website :
Industries :
IT, software engineering, Internet
Marketing, communication, media
Job ads : See our Job Ads
5CA a remote-first CX company working with passionate agents from all around the world. Founded in 1998, we represent some of the biggest names in... read more

Job Ad & Profile Description

Position : CRM Lead

By sending your application, you understand that your data will be stored in our recruitment database. Your data will be held and used by 5CA primarily for the purposes of considering your application and your suitability for employment with us and will generally be kept for one year, unless we need to keep your data longer.


We’ve seen how much talent is out there in the world. Talent that hasn’t been able to showcase what they can do. Often, only because of their background or their location.

On the other hand, we see businesses struggling to find talent. Part of growing a business entails offering customer support in multiple languages. We believe the War on Talent is just a matter of a local market mismatch; this is why we started Cocoroco.

So, we‘re turning the world into everyone’s domestic talent circle with our online talent marketplace for remote customer service work. Matching supply and demand without geographic or payroll challenges. A platform that brings it all together.

Cocoroco works for you.

The job

We recently launched the Cocoroco platform and are ready to expand our marketing team. With that in mind we’re looking for a CRM Lead.
Your focus will be on creating engaging and impactful campaigns with one goal only: ensuring our candidates and clients are steady users of our platform. You will activate our non-active candidates, increase the lifetime value of our active candidates and reactivate customers who (might) churn(ed). Data is our best friend, so you will set-up a clear KPI and drive a strong CRM strategy. You will use storytelling to engage our candidates all over globale with one purpose growth of our platform. That way you contribute to the remote CS world.

We are a start-up so nothing is set in stone. This is what we think we expect from you…


  • Developing and executing multiple marketing and nurture campaigns for both lead generation & activation;
  • Improve automatic communications based on data insights on candidate and company type, behaviour, and transactional events;
  • Build automated solutions to implement 1-1 personalization at scale to serve the right message to the right candidate/company at the right time;
  • Collaborating with the wider marketing team on the content strategy to drive gated content and referred leads by supporting the delivery of multiple content offers: such as white-papers, guides, insights reports, video demos, case studies, etc.;
  • Define and prioritise a roadmap of A/B testing to improve current journeys and processes;
  • Support the rollout of product-led onboarding / user self-provisioning.

We will shape your future role with the input you provide, your knowledge and vision and our growth mindset

Required profile for job ad : CRM Lead


  • 4+ years’ experience in a high-growth start-up;
  • Driven by data not opinions, and at ease interpreting data (we’re fostering a data-driven decision-making culture);
  • Experience in developing, implementing and executing CRM strategies and tactics;
  • Possess strong communication skills, a positive attitude and strong motivation to learn;
  • A critical thinker - use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems;
  • Great planned and executed ‘event based funnel’ engineering;
  • Excellent Business level English- writing and speaking skills.

We offer:

  • An international, inclusive company culture;
  • Work in a fully remote position where you set your own work and limits;
  • An inspiring environment of brilliant, fun, and creative professionals;
  • Continuous learning and growth opportunities beyond your field of expertise.
Job criteria for job ad : CRM Lead
Job category :
IT, new technologies
Industries :
IT, software engineering, Internet
Employment type :
Permanent contract - Fixed-term contract
Region :
Bomi - Bong - Gbarpolu - Grand Bassa - Grand Cape Mount - Grand Gedeh - Grand Kru - Lofa - Margibi - Maryland - Montserrado - Nimba - River Gee - Rivercess - Sinoe - International
Experience level :
2 to 5 years
Educational level :
Number of Position(s) : 1
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Please report any irregularities by using the candidate contact form and selecting the subject "Report a job ad".

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